Our LOGO
Horizontal
It is recommended to use a horizontal LOGO in print or digital files to ensure the best readability and brand recognition. A horizontal LOGO can maintain visual balance in most application scenarios and enhance brand consistency.
Center
For use in 1:1 size prints or digital files only. Please ensure that the proportions are maintained and avoid distortion or cropping to maintain the consistency and integrity of the brand identity.
Pure graphics
Only applicable to prints or digital files with a size less than 15mm or 40px. Please ensure that the logo is clearly legible and avoid blurring or distortion that affects brand recognition.
Brand Usage Guidelines
To ensure a consistent and professional brand image, APMIC has established this set of guidelines outlining the proper use of our logo, color palette, typography, and other brand elements. These guidelines apply to internal teams, partners, and media outlets, aiming to maintain a clear and unified brand identity, enhance market recognition, and uphold the value of the APMIC brand.
Corporate Logo Size Specifications
To ensure consistent presentation across various platforms, the corporate logo must adhere to strict minimum size requirements. Whether in print or digital media, the logo should maintain clear visibility and legibility.
Corporate Logo Clear Space Guidelines
When using the corporate logo, a designated clear space must be maintained around it. This space prevents visual interference and ensures that the logo remains recognizable and maintains consistency across applications.
Corporate Primary Colors
The primary colors of the brand reflect its core values and philosophy. The color specifications listed on the right are intended to communicate the corporate identity, spirit, and vision.
Corporate Secondary Colors
To address the evolving nature of business operations and target audiences, a range of secondary colors—distinct from the primary palette—has been defined. These colors ensure the brand remains adaptable while maintaining visual coherence.
Improper Usage of the Corporate Logo
The corporate logo has been designed with strict geometric and construction rules. Any unauthorized alterations can reduce brand recognition and cause confusion. Common incorrect usages are shown on the right.
Improper Background Usage with the Corporate Logo
For optimal visibility, the background on which the corporate logo is placed must be suitable. Examples of inappropriate background usage are shown on the right.
Logo Application on Backgrounds with Varying Brightness
To ensure consistency across platforms, logo usage must comply with brightness-based background guidelines. If the contrast is insufficient, resulting in poor visibility or lack of aesthetic appeal, such usage is prohibited.
Logo Application on Backgrounds with Varying Saturation
To maintain a unified visual identity across platforms, logo placement must adhere to guidelines based on background saturation. Backgrounds that result in low clarity, poor recognition, or visual imbalance should be avoided.
